Corporate Social Responsibility in Dulles
The Dulles Greenway, a private road in Loudoun County, raised $226,354 on their May 19th Drive for Charity event which saw local non-profits as the beneficiaries. The Greenway chose May 19th for the event because the last few years have seen May as the most heavily travelled day of the year. 2011 was no exception, with the largest amount collected to date for the charity drive.
All the proceeds collected from the tolls were donated to charities such as the National Capital Area Chapter of the March of Dimes, the Loudoun Abused Women’s Shelter, Fresh Air/Full Care, Loudoun Wildlife Conservancy, Every Citizen Has Opportunities, and the Dulles Greenway Citizenship Award Scholarship.
The Dulles Greenway’s operation has been controversial in the last few years for funding these charitable activities through tolls. Defendants argue that the Drive for Charity event establishes strong public and private ties at the local level. According to Terry Hoffman of the Dulles Greenway, “From the Greenway’s perspective, it’s critical to be a good corporate citizen in Loudoun County.”
Corporate social responsibility is an important tenet to strengthening our Commonwealth and our local communities. Whether it is through environmental restoration or mitigation, or simply by helping out those in need through established local organizations, Virginia’s business can always find creative ways to lead their communities through partnerships.
Disclaimer: The opinions expressed in this post are those of the author, and do not necessarily reflect those of members of the NDP Steering Committee.